Marvin broadened its scope in the late 1990s to reach even more homeowners and provide best-in-class solutions for their window and door needs. Building on the success of the Ultrex fiberglass exterior option, and recognizing an additional market opportunity, the Marvin company decided to focus on a part of the market segment they had limited presence in — replacement windows and doors. Homeowners had been using Marvin products for replacement projects for years, the only issue was the products they were using were designed for new construction with rough openings. This meant in every replacement scenario, the entire window and door, including the frame, would have to be completely removed from the opening. This worked, however, in many instances structurally sound frames were being needlessly removed and discarded.
At this time, insert replacement products were making a surge in the window replacement industry. This meant if the window’s original wood frames were in good condition, they could be left within the wall and a new replacement window could be installed using a frame within frame installation. Marvin needed a window that utilized this insert replacement approach.